{"id":7065,"date":"2020-01-28T21:43:29","date_gmt":"2020-01-28T21:43:29","guid":{"rendered":"http:\/\/www.tele9.es\/telealzira\/?p=7065"},"modified":"2020-01-28T21:43:30","modified_gmt":"2020-01-28T21:43:30","slug":"actualitat-avidesa-torna-a-alzira","status":"publish","type":"post","link":"http:\/\/www.tele9.es\/telealzira\/2020\/01\/28\/actualitat-avidesa-torna-a-alzira\/","title":{"rendered":"ACTUALITAT\/ Avidesa torna a Alzira"},"content":{"rendered":"\n<h2> ICFC, ha aconseguit que Nestl\u00e9 perdera  les marques Avidesa, Apol\u00b7lo i Camy<\/h2>\n\n\n\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<ins\u00a0class=\"adsbygoogle\"\n\u00a0\u00a0\u00a0\u00a0\u00a0style=\"display:block;\u00a0text-align:center;\"\n\u00a0\u00a0\u00a0\u00a0\u00a0data-ad-layout=\"in-article\"\n\u00a0\u00a0\u00a0\u00a0\u00a0data-ad-format=\"fluid\"\n\u00a0\u00a0\u00a0\u00a0\u00a0data-ad-client=\"ca-pub-7229516371076843\"\n\u00a0\u00a0\u00a0\u00a0\u00a0data-ad-slot=\"6536074061\"><\/ins>\n<script>\n\u00a0\u00a0\u00a0\u00a0\u00a0(adsbygoogle\u00a0=\u00a0window.adsbygoogle\u00a0||\u00a0[]).push({});\n<\/script>\n\n\n\n<h4>\n\nICFC factura ara prop de 120 milions d&#8217;euros, i en ella participa des de l&#8217;any passat la italiana Ferrero.\n\n<\/h4>\n\n\n\n<p>L&#8217;empresa que en l&#8217;actualitat continua treballant en les mateixa ubicaci\u00f3 i mateixes instal\u00b7lacions del que fora l&#8217;emblem\u00e0tica empresa geladora Avidesa, hui ICFC, ha aconseguit que Nestl\u00e9 perdera  les marques Avidesa, Apol\u00b7lo i Camy despr\u00e9s d&#8217;un plet iniciat fa quasi set anys.<\/p>\n\n\n\n<h4>Els inicis<\/h4>\n\n\n\n<p><br>En els anys noranta Nestl\u00e9 va adquirir l&#8217;antiga Avidesa, una geladora emblem\u00e0tica situada a Alzira (Val\u00e8ncia), que havia creat l&#8217;empresari Luis Su\u00f1er.<br>En 2003 es va crear Hisse Cream Factory Comaker (ICFC), quant Guillermo Lamsfus, el primer executiu de Nestl\u00e9 en aqueixa planta, a trav\u00e9s d&#8217;un management buy out, va adquirir les instal\u00b7lacions de Avidesa i les va dedicar fonamentalment a la producci\u00f3 de gelats per a les marques blanques.<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<!--\u00a0Bloque1\u00a0-->\n<ins\u00a0class=\"adsbygoogle\"\n\u00a0\u00a0\u00a0\u00a0\u00a0style=\"display:block\"\n\u00a0\u00a0\u00a0\u00a0\u00a0data-ad-client=\"ca-pub-7229516371076843\"\n\u00a0\u00a0\u00a0\u00a0\u00a0data-ad-slot=\"9622689417\"\n\u00a0\u00a0\u00a0\u00a0\u00a0data-ad-format=\"auto\"\n\u00a0\u00a0\u00a0\u00a0\u00a0data-full-width-responsive=\"true\"><\/ins>\n<script>\n\u00a0\u00a0\u00a0\u00a0\u00a0(adsbygoogle\u00a0=\u00a0window.adsbygoogle\u00a0||\u00a0[]).push({});\n<\/script>\n\n\n\n\n<p><br>ICFC factura ara prop de 120 milions d&#8217;euros, i en ella participa des de l&#8217;any passat la italiana Ferrero.<\/p>\n\n\n\n<p>Nestle, la multinacional Su\u00efssa va iniciar una demanda per compet\u00e8ncia deslleial en 2013, contra l&#8217;empresa situada a Alzira, que s&#8217;ha acabat saldant amb la p\u00e8rdua de la llegend\u00e0ria marca de gelats.<\/p>\n\n\n\n<p>Paral\u00b7lelament, ICFC va obrir un altre procediment, tamb\u00e9 en 2013, per a demanar la caducitat per falta d&#8217;\u00fas efectiu de les marques Apol\u00b7lo i Camy, a m\u00e9s de Nestl\u00e9 Camy Gran Dama, totes elles propietat de Nestl\u00e9.<br>S&#8217;argumentava que la Su\u00efssa no estava fent un \u00fas efectiu d&#8217;aqueixes ensenyes i que, per tant, la titularitat havia caducat i podrien posar-se a la disposici\u00f3 d&#8217;altres potencials usuari.<\/p>\n\n\n\n<p>L&#8217;empresa alzireny ja t\u00e9 sol\u00b7licitat el registre d&#8217;aquestes ensenyes en l&#8217;Oficina Espanyola de Patents i Marques, per la qual cosa considera que, en el moment en el qual aquest organisme tinga coneixement de la fermesa de les sent\u00e8ncies, es podria convertir en titular, en tindre-les ja demanades <\/p>\n\n\n\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<ins\u00a0class=\"adsbygoogle\"\n\u00a0\u00a0\u00a0\u00a0\u00a0style=\"display:inline-block;width:650px;height:400px\"\n\u00a0\u00a0\u00a0\u00a0\u00a0data-ad-client=\"ca-pub-7229516371076843\"\n\u00a0\u00a0\u00a0\u00a0\u00a0data-ad-slot=\"6428262858\"><\/ins>\n<script>\n\u00a0\u00a0\u00a0\u00a0\u00a0(adsbygoogle\u00a0=\u00a0window.adsbygoogle\u00a0||\u00a0[]).push({});\n<\/script> \n","protected":false},"excerpt":{"rendered":"<p>ICFC, ha aconseguit que Nestl\u00e9 perdera les marques Avidesa, Apol\u00b7lo i Camy ICFC factura ara prop de 120 milions d&#8217;euros, i en ella participa des de l&#8217;any passat la italiana Ferrero. L&#8217;empresa que en l&#8217;actualitat continua treballant en les mateixa ubicaci\u00f3 i mateixes instal\u00b7lacions del que fora l&#8217;emblem\u00e0tica empresa geladora Avidesa, hui ICFC, ha aconseguit [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[93,22,36,40],"tags":[100,519,429,520],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.tele9.es\/telealzira\/wp-json\/wp\/v2\/posts\/7065"}],"collection":[{"href":"http:\/\/www.tele9.es\/telealzira\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tele9.es\/telealzira\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tele9.es\/telealzira\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tele9.es\/telealzira\/wp-json\/wp\/v2\/comments?post=7065"}],"version-history":[{"count":1,"href":"http:\/\/www.tele9.es\/telealzira\/wp-json\/wp\/v2\/posts\/7065\/revisions"}],"predecessor-version":[{"id":7067,"href":"http:\/\/www.tele9.es\/telealzira\/wp-json\/wp\/v2\/posts\/7065\/revisions\/7067"}],"wp:attachment":[{"href":"http:\/\/www.tele9.es\/telealzira\/wp-json\/wp\/v2\/media?parent=7065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tele9.es\/telealzira\/wp-json\/wp\/v2\/categories?post=7065"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tele9.es\/telealzira\/wp-json\/wp\/v2\/tags?post=7065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}